Hi, I'm Michael Tuminello, a product lead building at the intersection of technology and creativity.
I've worked across adtech, edtech, and AI-generated content, as a manager and as an individual contributor, in roles spanning product management, product marketing, strategy, design, sales engineering, and engineering. My product work has contributed to 6 exits (2 IPO, 4 M&A).
Most recently I was Director of Product at Waymark, an AI video ad platform for small businesses that works with most major US linear TV providers and digital platforms including Paramount and Criteo. I joined to be full-time hands-on with AI. I led the self-service video generation product line and built prompt engineering pipelines, LLM eval infrastructure, and internal testing tools.
Below are some highlights.
Waymark - improving AI-generated TV/video creative quality
Waymark - developing eval infrastructure for AI creative quality
SuperAwesome - building a product vision for youth advertising
Mediaocean + Flashtalking - positioning and packaging CTV / video and verification
Integral Ad Science - closing a critical technology gap
Innovid - driving industry change to support online video advertising
Innovid - winning global leadership in interactive video creative tools and executions
Sizmek (Mediamind) - merging the creative toolsets of 3 companies
Unicast Ad Platform - solving online ad campaign management issues
Unicast Ad Kit - building a v 1.0 creative production tool
Wimba Pronto - building a strategic v 1.0 product around existing technology capabilities
Wimba Voice Tools - evolving a product into a product suite
Before I worked in product, I...
acted as a one-man QA team to help a dev team completely replicate the functionality of Adobe Flash
worked as a freelance designer/developer building interactive projects with fully custom interfaces, including websites and online games
was trained in interactive programming tools so I could help edit textbooks about them
taught English in rural Japan